Podcast Episode 18: Project Management in the Automotive Industry – Challenges, Trends & Key Success Factors

Project Management in the Automotive Industry: Agility, Transparency, and Technological Expertise as Key Success Factors

In our latest episode of Snacksize Projektmanagement, we take a deep dive into one of the most complex and fast-paced industries out there: the automotive sector.

In conversation with Daniel Grebesich, Partner at Consulting4Drive (C4D), we explore how project management works in an environment shaped by technological innovation, regulatory pressure, and global supply chains – and why structured yet agile project work is crucial for success in this space.

Daniel Grebesich sums it up well: The automotive industry is not only fast-moving, but also highly interdisciplinary. Project managers are constantly challenged by the interplay of technology, regulation, and customer expectations. This complexity becomes particularly evident in projects involving autonomous driver assistance systems – where technical development, legal compliance, and usability must be flawlessly aligned.

His passion for the industry is fueled by exactly this dynamic: the opportunity to make a real impact through effective project management at the crossroads of innovation and social relevance. 

Dealing with Complexity – Practical Strategies

At C4D, working with automotive companies means applying agile methods and assembling specialized teams that can quickly adapt to new demands. For instance, during the development of an infotainment system, agile sprints allowed customer requirements to be integrated flexibly, while maintaining high quality and a fast time-to-market. 
Another key approach: scenario planning and flexible milestone strategies – particularly helpful in e-mobility projects where markets shift rapidly and unpredictably. 

What are the biggest hurdles? According to Daniel, volatile markets, short innovation cycles, and the industry’s dependence on global supply chains are at the top of the list. In one project focused on battery supply security, the team had to identify alternative sourcing strategies to prevent critical bottlenecks. 
Integrating new technologies such as sensor systems and software for autonomous vehicles adds another layer of complexity – especially under tight timelines and with unforeseen testing issues. 

Success Factor No. 1: Transparency

One common thread connects all successful projects: transparent communication. Daniel sees it as the key to keeping everyone aligned – especially when working with international, cross-functional teams. In a recent SUV launch project, clear and consistent coordination between design, production, and sales enabled an on-time market rollout.

Digital project management is no longer a thing of the future in the automotive world – it’s already a reality. AI-assisted planning, automated workflows, and cloud-based systems make it possible to coordinate international teams and streamline processes.
One example: In a global maintenance project, a cloud platform enabled all contributors worldwide to work in real time and stay synchronized.

Looking ahead, Daniel expects an even greater role for AI, a growing focus on sustainability, and more data-driven management approaches – not just to boost efficiency, but also to minimize risks and create a competitive edge.

With rising costs and uncertain markets, Daniel recommends a proactive approach: 
Early risk assessment, scenario planning, and building long-term partnerships are essential strategies for staying agile and resilient in challenging times. 
In one project with an automotive supplier during a recession, Lean principles and clear prioritization proved vital in reducing costs while keeping the project stable and on track. 

conclusion

Project Management as a Central Driver of Transformation

Our conversation with Daniel Grebesich clearly shows: In the automotive sector, excellent project management is the engine that connects technology, the market, and people. Transparency, agility, and digital tools are not optional – they are essential for lasting success. 

Want to learn more about what makes project management in the automotive world tick? Tune in to the latest episode of Snacksize Projektmanagement.