Experiencing Project Management Firsthand: IBG Lahr Students Develop Their Own Marketing Campaign
In a world that is constantly evolving, traditional learning methods are no longer sufficient. Companies are increasingly working in projects, making project management a crucial competency — not just in the business world but across all areas of society. The students of the IBG Lahr had the opportunity to experience firsthand that project management is more than just a method—it is a key future skill and a critical success factor. This became evident through a practical collaboration with Wisst International Consulting.
Learning by Doing: Making Project Management Tangible
As part of their project days, the twelfth-grade students were tasked with developing their own TikTok marketing campaign. The goal was to make the concept of project management accessible to a young audience in a creative and engaging way. Instead of merely acquiring theoretical knowledge, students had the opportunity to go through all the steps of a real project—from brainstorming and planning to execution and evaluation.
They were guided by experienced project managers from Wisst International Consulting, who supported them throughout the entire process. “It was impressive to see the motivation and initiative the students approached the task with” says Jana Wisst, Managing Partner at Wisst International Consulting. “Project work is not just about achieving a goal; it’s about solving problems, working as a team, and taking responsibility — essential skills for professional life and beyond.”
Why Project Management is a Key Competency
Project management is much more than a tool for structuring tasks—it is a critical future skill. In today’s world, which demands flexibility, creative problem-solving, and independent work, the ability to manage complex projects is becoming increasingly important.
During the project days, students learned the value of clear communication, structured workflows, and teamwork. They developed creative content, planned its execution, and presented their results to an audience—an experience that went far beyond traditional classroom learning.
“By independently working on their projects, students experienced firsthand how exciting and challenging it is to see a project through from the initial idea to the final outcome” explains David Müllerleile, teacher at IBG Lahr. “Theory is much easier to grasp when applied in practice. These project days demonstrated just how crucial such collaborations are for the future of our students”.
Education Meets Business – A Collaboration with Long-Term Impact
The collaboration between Wisst International Consulting and IBG Lahr illustrates how education and business can benefit from each other. While students gain valuable insights into the professional world, companies can share their expertise and nurture young talents early on.
A highlight of the project was the final presentation of the TikTok marketing campaigns, where students not only showcased their creative ideas but also demonstrated how they applied project management methods in practice. The feedback from project managers and teachers was very positive, and the students were proud of their achievements.
Shaping the Future: The Value of Investing in Young Talents
Such projects not only benefit the participating students but also have a broader societal impact. Innovation happens when individuals engage, identify challenges, and develop solutions. Supporting young talent early on means equipping them with the skills to shape the future—whether in business, social projects, or other areas of society.
Every successfully executed project ensures that knowledge is not just theoretical but has a real impact. The goal is to educate a generation that can navigate future challenges—not just by adapting, but by actively driving change.
The project days at IBG Lahr, in collaboration with Wisst International Consulting, have demonstrated that when education and business work together, new opportunities emerge—for students, for companies, and for society as a whole.
